SEO friendly Links, and How to Create Them

Written by Ali Mebkhouta

8 min read

August 18, 2020

What are the SEO-Friendly Links? Before that let’s go over something first. Over 3.5 billion searches from Google are performed every day. But did you know that 71% of the overall clicks go to the first page of Google? And that 33% of that traffic goes to the first result? That’s why appearing in the first pages of search engines is important to the success of any website. Which makes anything that can give the web pages an advantage to help them reach the highest rankings necessary to your website. And without any doubt URLs optimization is an important factor for any search engine ranking.

in this article, we are gonna discuss the SEO-friendly links and what are the best practices for them.

What are The SEO Friendly Links?

As the name suggests, SEO-Friendly Links are the kind of links that are optimized according to search engines (Google) rules to help your web page rank higher in the unpaid section. These optimizations can vary between choosing the right keywords as a slug or choosing the right Top-level domain (TLD).

Despite the fact that it is frequently ignored, optimizing your URLs is necessary because search engines use them to understand your content, rank it accordingly, and refer users to it.

Check Google SEO starter pack for more information.

How To Create SEO Friendly Links?

Using keywords related to your content -or main keywords you wanna rank for- as a slug for your links, help making the links more SEO-Friendly and makes it easy for search engines to know what page is about. Not only that, but it also helps them to index your pages more effectively and make it appear for the right users.

Making links that go with SEO rules is easy. You just have to follow the following guidelines or steps to make sure that your link is SEO-friendly and your web page is more likely to rank higher on search engines.

1. Use necessary Keywords:

Establishing consistency between the title of the link slug and the page title will increase the possibility of raising your rank in the search engines.

Besides that, adding necessary keywords or a slug that’s a match to your title will help your audience as well to know what to expect by clicking the link. This only applies if you were sharing the link through messages or posts.

For example, if your page is about the best 10 link shorteners in 2020.

The link shouldn’t be like this:éSD5445.

It should be something like this:

Descriptive slugs for SEO Friendly Links

Do you see what has been done there? A meaningful link with the necessary keywords included.

Always Remember to Make your Link Descriptive…

2. Don’t Use Punctuation:

Punctuation is good, it helps us understand the sentences in the way they’re meant to be understood. It is an important element in your writing and it’s the backbone of every written work. However, it’s not the same for Search Engines and for creating SEO-Friendly links.

Punctuation marks like ” ? ” or ” / ” or even ” = ” can cause confusion to the search engines, and that results in not indexing your page properly, hence, not ranking high on search results.

Also, punctuation elements can be considered as unnecessary characters and that would result in making your link becoming longer and unreadable in the search results.

The only punctuation mark you can use is the hyphen ” – “. It can be used instead of the space between words and to avoid making all words attached together. So always consider using it.

For example:

This is a bad practice:§?Sd554SX2féSD5445.

this is a better practice:


3. Reduce Redirects:

We all been in a situation where you click a link, but it redirects you to another one. Now, this may be necessary in some cases when you change the web page to a newer one or lead to another website. However, it becomes so much annoying when you do it so much when you redirect the users from a page to other many times.

Redirects ruin your website’s experience for the users and not many users will stay on your page.

That’s why maintaining URL redirects to a minimum number will help to put you in a favorable position with search engines and help to bring you more visitors.

4. Use a Descriptive Domain:

It is needless to say that your domain name should be descriptive. You may ask how? Your domain name should describe exactly what your website is about, signify it somehow, or be related to your brand which you already established.

SEO-Friendly Links are descriptive

Making your domain name clear and obvious to your users will definitely increase the CTR which will also help your page to rank higher.

5. SEO Friendly Links should be short:

This also goes without saying, but you should always consider shortening the link. Always try to reduce the length and get rid of unnecessary words. Limit the slug to only include keywords and important words for your page. You should always focus on making your link attractive and long links are not what you’re looking for.

Short links are SEO-Friendly Links

The goal is always to structure the link in a way that can be easily understood by search engines, in order to improve search engine rankings. That’s why complex link addresses should be avoided.

You can always brand and shorten your links here on xAmber, and it’s as easy as a pie

6. Limit the use of Subfolders:

Subfolders are basically the slash ” / ” sign in your URL separating categories and pages within. Using many subfolders will result in making your URL looks complex and hard to understand. Instead of that, always make sure to use the right amount of them (No more than 2) to keep your URL small and easy.

For example:

This is a bad practice:

this is a better practice:

Wrap Up:

In the end, we can say that with the increasing number of searches online, it becomes necessary to optimize your page to make sure it ranks higher on search results. One of the easy elements that we can optimize to go by the SEO rules is the URL. So always make sure you optimize it and make it SEO-Friendly to help you rank in the top results.

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